The Steam of Blockchain Gaming? What is the Buzzing Gala Games?
BAT+7. 33%
On November 30th, GALA/USDT's 24-hour trading volume was $240 million, ranking 5th on OKX . According to market data, the GALA token price has been steadily rising in recent months and began gaining momentum in mid-November, reaching a high of $0.8427, representing a gain of 790% since October.
Behind the token's strong growth, Gala Games' gaming ecosystem has seen a breakout over the past two months, with popular hits like Town Star that have captivated players. So, what exactly is Gala Games, the platform being called "the Steam of blockchain gaming"? Why has it quickly attracted a large user base, funds, and attention? Does it hold investment and participation value? This article will provide a detailed introduction to Gala Games to serve as a reference for readers.
What is Gala Games?
Gala Games is a decentralized gaming social platform, and the company itself is also a blockchain game development studio committed to launching and attracting different types of blockchain games, allowing players to enjoy gaming fun while truly owning in-game NFT assets. Players can play various blockchain games on Gala Games, including those developed in-house by Gala Games and those created by third-party developers and launched on the platform.
In 2018, Eric Schiermeyer, co-founder of the popular gaming platform Zynga, along with early crypto miner Wright Thurston and gaming development veteran Michael McCarthy, founded Gala Games with the goal of capturing the blockchain gaming market.
When introducing his company, Schiermeyer stated that Gala Games is not a "blockchain gaming company" but a "gaming company that uses blockchain." This perhaps highlights that, compared to traditional gaming companies, the Gala platform is dedicated to handing over control of gaming rights and assets to players. According to Schiermeyer's vision, Gala Games may become a publisher in the future, allowing anyone else to use its platform to create their own blockchain games.
Therefore, Gala Games' model can be understood as a game distribution platform similar to Steam or Origin. Steam is currently one of the world's largest comprehensive digital gaming and software distribution platforms, personally developed and designed by Valve with BitTorrent creator Bram Cohen. Players can purchase, download, discuss, upload, and share games and software on this platform.
Amid the GameFi boom this year, blockchain games are proliferating, but no clear leader has yet emerged in the gaming platform space. Unlike other platforms focused on mobile gaming, Gala Games targets PC/browser games, offering different game genres to players. Currently, Gala has launched 5 games: Town Star, Spider Tanks, Mirandus, Fortified, and Echoes of Empire, covering simulation management, MOBA, RPG, strategy, PVP tower defense, and many other traditional gaming elements.
To promote ecosystem building and align with the P2E trend, Gala Games has issued its native utility token GALA, with an initial issuance price of $0.001497 (September 18, 2020) and a total supply of 50 billion tokens, with halving occurring every July. Players on Gala Games can use GALA tokens to buy and sell in-game items and ecosystem products such as NFTs and node licenses. According to its official website, there are currently two main ways to obtain GALA tokens: First, becoming a Gala Network node (Gala Nodes) to secure and maintain chain stability and receive corresponding GALA rewards; second, purchasing GALA directly through secondary markets such as OKX or Uniswap.
Gala Games Ecosystem Introduction
Gala Games' ecosystem mainly includes a node ecosystem and a gaming ecosystem, with additional assets such as NFTs. Below, we will primarily introduce its network nodes and the state of its games.
1. Network Nodes
Gala Games has built its own node ecosystem based on its platform, maintained and operated by the community and players. Network nodes play a significant role in Gala Games. So, how does one become a node? According to Gala Games' official website, users can purchase Gala node operation licenses directly on the platform using GALA/ETH /BAT/TOWN tokens and receive corresponding rewards based on their contributions to the platform network, including: GALA tokens, limited edition NFTs, and opportunities to help grow the Gala gaming ecosystem.
Nodes were initially divided into founder nodes, paid nodes, and free nodes. However, considering that the long-term stability of the network depends on nodes being online around the clock, paid and free nodes could not meet the network's operational goals or minimum requirements. Therefore, the team has recently removed these two node types from the ecosystem roadmap. Currently, players can only purchase founder nodes directly on the platform. As other games (such as Town Star) grow their Play-to-Earn offerings, Gala Games will also open purchases for game-specific nodes. Town Star's first batch of nodes is expected to be priced between $7,500-$12,500.
A total of 50,000 founder nodes will be issued network-wide. For every 100 sold, the price increases by $100. Based on this estimate, the final 100 node licenses are expected to cost around $33,000. Additionally, network nodes can also be resold. If players no longer wish to run a node, they can sell it on the secondary market. When the author placed an order on Gala Games, purchasing a node currently requires 100,274 GALA plus 0.00661 ETH in fees, totaling approximately $62,800 at current token prices.
2. Gaming Ecosystem
Among the 5 games launched on the Gala Games platform, Town Star and Mirandus are developed in-house by Gala Games, while the other three are developed by third-party gaming studios and launched on the platform. Looking at current development status, only Town Star and Spider Tanks are in beta, and only Town Star has entered public testing for players. Other games are still under development and temporarily unavailable.
Playing games on Gala Games is relatively straightforward. Players simply need to register a Gala platform account to experience all games. Currently, these 5 games cover a variety of classic traditional gaming genres: Echoes of Empire is a sci-fi strategy game set in a galactic and cosmic universe where players build and upgrade spaceships to control their galaxy; Spider Tanks is a PVP battle game where players can select "spider tanks" and weapons to fight across different maps and earn resources; Town Star is a simulation management game where players select land on the map to build towns and achieve commercial trade and earn stars through farming, factory construction, and other methods; Mirandus is a fantasy RPG set in a vast world ruled by monarchs where players have absolute freedom of choice: they can venture into the wilderness alone and battle monsters in forests and dungeons, serve as knights in court alongside one of the monarchs, or open shops in one of the kingdom's five major cities; Fortified is a classic PVP tower defense game where players compete to build the best tower defense strategies.
From the introductions of these five games, it is clear that "players owning true ownership of in-game assets" is essentially the core game mechanic, and it is a key point that Gala Games emphasizes about its platform.
3. NFT
Players can purchase various NFT items and game skins needed in Gala Games from the in-game store. Currently supported tokens include GALA, ETH , BAT, and TOWN.
Market Outlook and Investment Opportunities
Driven by the success of the P2E model, the blockchain gaming market experienced a major breakout this year. Dapp Radar data shows that as of December 1, 2021, there were 1,138 gaming Dapps network-wide, with a current daily trading volume of $132 million and 1.31 million users. NFT trading volume for P2E games exceeded $1 billion in November, a month-over-month increase of 71%.
As a game developer and aggregation platform, Gala Games also experienced rapid growth this year. According to its official website, the platform currently has 1.3 million monthly active users and a total NFT sales value of $26,000. Gala Network currently has 23,833 online nodes, an increase of approximately 300 compared to December 1st.
Gala Games' breakout occurred amid the overall rapid growth of the blockchain gaming market, with a surge of P2E players and funds. Currently, various blockchain games on the market are relatively fragmented, and there is a lack of such one-stop gaming platforms, which has provided Gala Games with market space and opportunity. According to the Gala Games platform, its core gaming design philosophy includes: Fun First, Players Own Their Assets, Community Governance, and Player- and Node-Driven. If developed according to these principles, Gala Games will use blockchain technology to reconstruct gaming and further disrupt the traditional gaming world system.
Compared to traditional gaming platforms like Minecraft and Roblox, the unique value proposition of blockchain gaming platforms lies in economic incentives, granting users and players the right to truly own in-game assets, and enabling direct participation in platform ecosystem governance and game rule design. While experiencing the charm of virtual gaming worlds, players can also earn real income in the real world.
Therefore, as the blockchain gaming market grows, platforms like Gala Games still have substantial room for development. Their role and the blockchain gaming market are mutually reinforcing, much like the YGG gaming guild. They benefited from the explosion of the blockchain gaming market, quickly capturing value, while in turn promoting further prosperity and development of blockchain gaming. Gala Games also plans to invest more funds to expand the gaming market. On November 29th, Gala Games President Jason Brink tweeted that Gala Games announced at a recent Seoul event that it would deploy $1 billion for game development in South Korea.
However, it is important to note that regarding investment value, one should continue to monitor Gala Games' subsequent game development progress and ecosystem growth. After all, currently only Town Star is available for players to experience, and whether P2E returns are stable has yet to be verified by the market. Looking at the return on investment for becoming a Gala node, the current payback period is relatively long. As for the GALA token, its price has risen over 500% in the past month and has performed exceptionally well in the market over the past few months. However, its investment value is highly dependent on the development of the platform's in-game ecosystem and network ecosystem. Therefore, readers are reminded to participate based on actual circumstances and be mindful of risk. Additionally, this article is for reference and informational purposes only and does not constitute investment advice.
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